Surveys provide clear answers in the moment, but keeping that feedback in sync with the pace of your work can feel impossible if you don’t have the right tools.
We’re introducing SurveyMonkey programmes, which is a new way to turn individual surveys into a continuous listening workflow that’s more connected, ongoing and easier to act on.
Inspired by how you gather feedback in real life
We took a closer look at how teams use SurveyMonkey, focusing not only on how they send a survey but also on how they use them to understand what’s changing.
A few patterns stood out:
- Feedback doesn’t happen just once: Most teams check in again and again, at various times, to see how sentiment evolves.
- It’s hard to connect the dots: Even when you’re running multiple surveys, the insights often live in silos. That makes it harder to see what’s truly changing without manual spreadsheet work.
- Knowing what to do next isn’t always obvious: After one survey ends, the momentum often stalls. What should you ask next? When is the right time to follow up?
Teams regularly gather feedback on their employees, customers and markets, but without a unified view, it’s hard to for them to see trends or plan their next move.
Designed to keep things moving
Programmes are built to reduce the friction and workload that come with managing ongoing feedback initiatives.
A more connected way to work
Bring related surveys together so you’re not jumping between separate projects or piecing together insights manually.
Guidance when you need it
Get expert-backed recommendations about what to ask next and when to ask it so you’re not guessing your next step.
Track progress at a glance
Monitor trends across surveys to understand what’s improving, what’s changing and where to focus your energy.
How do programmes work?
Programmes take the guesswork out of setting up continuous listening journeys by linking surveys together, recommending scheduling cadences and tracking how things evolve over time.
1. Start with a ready-made programme or build your own
You can get started quickly from the ‘Made for you’ section, which offers curated programmes tailored to your goals, such as employee engagement, customer experience or market research.
Selecting a pre-built programme automatically creates:
- A set of connected surveys
- A recommended survey
- A preconfigured trend visualisation to track results over time
You can also create a programme from scratch or add your existing surveys into a programme.
2. Deploy surveys according to a recommended schedule
Programmes are designed to guide you through continuous listening, not just standalone surveys.
Use recommended cadences (daily, weekly, monthly or quarterly) to stay consistent and build on the momentum from your last survey. You can review and customise each survey before it goes out to make sure it’s aligned with your needs.
3. Uncover deeper insights
As responses come in, programmes automatically connect your data to show how key metrics change.
From your programme overview, you can go beyond high-level trends and dive deeper into your data with multi-survey analysis. Customise what you see by:
- Creating additional views to explore trends in more detail
- Selecting specific data and metrics
- Adjusting visualisations and dimensions
How teams use programmes
Whether you’re measuring employee engagement, tracking customer experience or keeping a pulse on your market, programmes are designed to help you stay seamlessly in sync, without any extra work.
Keep a pulse on employee engagement
HR teams run ongoing employee engagement programmes to move beyond the once-a-year review and understand how their workforce is feeling. This allows them to:
- Continuously check in on key themes like culture and workload.
- Identify shifts in sentiment early, before they become larger issues.
- See whether actions that are taken are actually improving the employee experience.
Measure customer experience across every touchpoint
Instead of reacting to isolated feedback, CX teams use programmes to understand how individual interactions add up. With a continuous listening workflow, they can:
- Stay connected to feedback across key touchpoints in the customer journey.
- Spot patterns in satisfaction and identify where experiences are falling short.
- Keep tabs on improvements over time and measure the impact of changes.
Track and predict where the market is heading
Market research teams leverage programmes to continuously monitor how their audience thinks, feels and behaves. Rather than looking at individual surveys for answers, they can:
- Keep a regular pulse on changing preferences and perceptions.
- Identify emerging trends and act on opportunities before the competition.
- Maintain a real-time understanding of their market.
Get started with programmes
Ready to turn your surveys into a continuous listening workflow?
- Review setup guidance in our Help Centre.
- Request a demo to see how programmes can work for your team.
- Start building your own programme.
Programmes are now available in our SurveyMonkey Advantage, Premier and Enterprise plans.
