Surveys provide you with clear answers straight away, but ongoing feedback reveals what’s genuinely evolving. As your feedback initiatives expand, keeping everything connected can seem unmanageable without the proper tools.
SurveyMonkey programmes bring all your surveys together, so your teams can collaborate, manage recurring surveys and analyse trends across every feedback initiative, all from one central place.
The problem with one-off surveys
We took a closer look at how teams use SurveyMonkey, focusing not only on how they send surveys but also on how they use them to understand what’s changing.
A few patterns stood out:
- Feedback isn’t a one-off event: Teams regularly check in with customers, employees and other stakeholders to understand what’s changing over time.
- It’s hard to connect the dots: When you’re running several surveys, insights often remain isolated. This makes it more difficult to identify real trends without trawling through spreadsheets.
- Knowing what to do next isn’t always obvious: After one survey ends, the momentum often stalls. What should you ask next? When is the right time to follow up?
Teams regularly gather feedback from employees, customers and markets, but without a unified view, it becomes difficult to identify trends, collaborate across teams or confidently decide what steps to take next.
Why continuous feedback matters
Continuous feedback allows you to move beyond one-off surveys and truly understand what’s changing over time. As your feedback initiatives expand, keeping organised, collaborating across teams and turning insights into action becomes increasingly complex. Programmes make continuous feedback easier to manage from start to finish.
Collaborate across your team
Feedback rarely stays with just one person. As teams become more involved, surveys end up scattered across different accounts and ownership gets unclear. Programmes give your feedback a shared home: group related surveys into one programme and set role-based access, so owners, editors and viewers each see exactly what they need. This streamlines feedback management and keeps everyone working from the same source of truth, rather than duplicating copies.
Keep recurring feedback moving
Feedback is most valuable when it’s consistent. Programmes help teams stay on track with recommended cadences, recurring survey schedules and a centralised view of upcoming survey activity, so it’s easier to keep up momentum without having to manage each survey separately.
Monitor KPIs over time
Track how your key metrics change across every survey in your programme, so you can spot shifts and respond quickly, without piecing reports together manually.
How programmes bring everything together
Programmes remove the guesswork from running continuous feedback. Whether you’re launching a new initiative or building on an existing one, you can link related surveys together, keep feedback flowing, collaborate with your team and track progress over time – all from one place.
Start with a ready-made programme – or build your own
Get started quickly with a ready-made programme tailored to your goals, such as employee engagement, customer experience or market research, or build your own from scratch. Programmes help you organise related surveys into a continuous feedback workflow that suits how your team works.
Pre-built programmes include:
- A set of connected surveys
- A recommended survey cadence
- A preconfigured programme dashboard to track survey analytics over time
Already running surveys? Add them to a programme and keep building on the feedback you’ve already gathered.
Simplify recurring survey management
Consistent feedback shouldn’t mean rebuilding the same setup every time. Create multiple recurring web collectors from one central view, so repetitive setup takes less effort. This way, your employee, customer and market research programmes keep collecting continuous feedback at a steady pace, without the extra work.
And as your team grows, so do your programmes. Share programmes with colleagues at the appropriate permission level, making it easier to manage ongoing feedback together.
Uncover deeper insights
As responses come in, programmes automatically link your surveys, so you can see how your feedback analytics change over time, not just in isolated moments. A shared programme dashboard keeps your KPIs visible at a glance, allowing you to monitor trends across surveys, filter results by collector and pinpoint where to act next, without needing to rebuild reports every time.
How teams use programmes
Whether you’re measuring employee engagement, tracking customer experience or keeping a pulse on your market, programmes help you stay in sync, without any extra work.
Keep a pulse on employee experience
HR teams run ongoing employee engagement programmes to move beyond annual reviews and truly understand how their team is feeling. This enables them to:
- Continuously check in with pulse surveys on key themes like culture and workload.
- Share employee feedback across HR, managers and leadership from one shared programme.
- Identify shifts in sentiment early, before they become larger issues.
- Track engagement trends over time to understand whether actions are improving the employee experience.
Get started with a Made for You programme:
Measure customer experience across every touchpoint
Instead of reacting to isolated feedback, CX teams use programmes to understand how individual interactions add up across the customer journey. With continuous listening, they can:
- Bring together feedback from onboarding, support and post-purchase experiences into one continuous feedback programme.
- Keep customer feedback aligned across CX, support and customer success teams using shared programmes.
- Monitor customer sentiment across touchpoints to spot patterns in satisfaction and identify where experiences are falling short.
- Measure how customer experience changes over time and evaluate the impact of improvements.
Get started with a Made for You programme:
Track market research trends over time
Market research teams use programmes to continuously monitor how their audience thinks, feels and behaves. Rather than relying on individual surveys for answers, they can:
- Run recurring surveys to stay on top of changing customer preferences and perceptions.
- Collaborate on recurring research with shared surveys, so teams can work together without duplicating effort or losing historical context.
- Compare results over time to identify emerging survey trends and shifts in sentiment before the competition.
- Maintain a real-time understanding of the market to drive better business decisions.
Get started with a Made for You programme:
What’s new in programmes
As your continuous feedback programmes grow, your needs evolve too. That’s why we’ve expanded programmes with new features in sharing, scheduling and analysis, to help you collaborate across teams, manage recurring surveys at scale, and more easily analyse feedback trends over time, all from one place.
Get started with SurveyMonkey programmes
Ready to turn one-off surveys into a continuous feedback programme?
- Start building your own programme.
- Review set-up guidance in our Help Centre.
- Request a demo to see how programmes can work for your team.
Programmes are available in our SurveyMonkey Advantage, Premier, Team and Enterprise plans.
NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.
