Humans still matter. Listen to them.
This belief has guided SurveyMonkey since we launched in 1999, when we democratised human feedback. A self-serve platform with an approachable, wide-eyed monkey logo, it replaced expensive paper surveys and telephone polls.
For the first time, teams of any size could gather feedback and gain a deeper understanding of their key audiences at scale.
Today, that belief is more urgent than ever. There is a growing expectation among company leaders that AI can solve their hardest problems. Teams are asking it what products to build, what advertising will work, how to increase sales and more.
AI is a force multiplier and makes businesses more efficient, but it can’t replace human opinions, thoughts and feelings. It can’t tell you if your customers are satisfied or how your employees feel about the recent restructure. Those are core insights and relevant context, necessary to make confident decisions.
That’s why I’m excited to introduce the biggest evolution in SurveyMonkey’s history.
We’ve reimagined the platform with powerful new features, making it even simpler for businesses to listen to and understand the people who matter most to them.
Because people still matter. Listen to them.
What sets Today’s SurveyMonkey apart
Today's SurveyMonkey is designed around how scaling organisations actually make decisions: quickly, collaboratively and with real consequences attached. Here are the key capabilities that make this possible.
Nearly 30 years of data is a real advantage
SurveyMonkey has been helping people ask better questions since the days of Y2K. Millions of professionals have relied on our platform, and billions of questions have passed through it.
That history matters. It gives us a depth of proprietary data and survey expertise you can’t find anywhere else. And now, AI allows us to put that advantage to work for our customers, helping them build better surveys more quickly and get to the answers they need.
Today’s launch expands our AI offerings with conversational AI. You can chat with SurveyMonkey to build and refine your survey as your thinking evolves. And once the responses come in, keep the conversation going by asking questions about your results to uncover insights and understand what they mean.
From single surveys to continuous listening
People’s feelings and opinions shift over time, just like policies, culture and technology. The landscape can change rapidly, so what you thought you knew about your customers, employees, or market may no longer be accurate.
That’s why we’ve introduced programmes: unified collections of surveys designed to help you deeply understand key areas of your business.
Whether it’s brand health, customer satisfaction or employee engagement, our expertly designed programmes make it easier to keep a pulse on your key constituents, understand how sentiment is changing over time and take action.
And now you can view all those insights in one place. The new programmes dashboard brings everything together, allowing you to track trends, collaborate across teams and get a complete picture of what’s going on.
Built into your everyday workflow
We worked hard to bring SurveyMonkey into the platforms where you’re already working. This includes your favourite LLMs.
With the SurveyMonkey connector, you can create, edit and share surveys directly inside Claude and ChatGPT, making your entire feedback workflow conversational.
You can also upload the survey results gathered through SurveyMonkey directly to those platforms, combining human insights with broader business context to help you act with confidence.
And since Employee Experience is one of the main reasons organisations choose us, we’ll soon be integrating SurveyMonkey into the tools HR teams already use, with connections for Workday and BambooHR.
A fresh new look and feel
We believe that being genuinely human is vital, especially now that AI makes so many digital experiences feel and look alike.
Our new visual identity offers a more accessible experience, designed to help people navigate, learn and create with confidence.
We have a refreshed, warmer colour palette and new illustrations that bring more humanity to the experience. You’ll see it everywhere, from our website and our new Learning Lab to the SurveyMonkey product itself.
Built for organisations where the stakes are real
We’re calling this era Today’s SurveyMonkey because “today” acknowledges there was a yesterday – a nod to a history we’re truly proud of.
It is also a nod to the fact that this platform has evolved significantly, now helping businesses big and small tackle decisions where the stakes are real. We’re proud to help companies like Noom launch bold new products with confidence, and Ryanair (named “the world’s most successful airline”) keep a constant pulse on the 160 million people they serve each year.
Today is an invitation to take another look at what SurveyMonkey can do now, when human insights matter more than ever.
The technology has evolved. The belief that started it all remains unchanged.
Humans still matter. Listen to them.
We hope you explore Today’s SurveyMonkey. You can learn more in our What’s New section.
