Boost survey response rates with these 20 email templates

So, you’ve designed the perfect survey. The next step is reaching your target audience. But how do you get them to respond?

Sending surveys via email is one of the best ways to interact with your audience. Here are 20 survey email templates to boost response rates and gather valuable insights:

Customer feedback surveys capture important data about customers and their experiences with your company. 

A customer satisfaction score (CSAT) survey measures whether a customer is satisfied with a product or service. Use the responses from this survey to identify areas for improvement in your customer experience.

Subject: We’d love your feedback!

Hello [Customer name],

At [Company name], your satisfaction is our top priority. Your feedback can help us to improve and continue to deliver the best experience. 

Please take a minute to complete this short survey.

Best regards,

[Your name]

A customer effort score (CES) survey evaluates how much energy a customer uses to resolve an issue. Use this survey to understand customer touchpoints across a business, identify friction and remove roadblocks.

Subject: How did we do?

Hello [Customer name],

At [Company name], we’re committed to making your experience as smooth as possible.

Could you take a moment to share your thoughts about our recent interaction in this quick survey? Your feedback will help us understand how we can enhance your experience.

Thank you for your time and support!

Best regards,

[Your name]

A purchase satisfaction survey measures whether customers are satisfied with their purchase and their buying experience. These surveys can help businesses to increase loyalty and reduce customer churn.

Subject: Are you enjoying your recent purchase?

Dear [Customer name],

Thank you for choosing [Company name]. We hope you’re enjoying your recent purchase.

Please share your feedback in this short survey. It will only take a minute and can help us to improve your experience.

Thanks for your time and support!

Best regards,

[Your name]

Send post-event feedback surveys after events like conferences and webinars to understand whether participants were satisfied with their experience.

Subject: How was your experience?

Dear [Customer name],

Thank you for joining us at [Event name]. We hope you found the experience valuable.

To help us improve future experiences, please fill out a brief survey. Your feedback helps us understand where we can improve.

Thank you!

Best regards,

[Your name]

A Net Promoter Score (NPS) survey measures customer loyalty. Respondents answer questions about whether they would recommend the company to friends and colleagues.

Subject: How are we doing?

Dear [Customer name],

At [Company name], we strive to provide our customers with the best-possible experiences.

Would you recommend [Company name] to a friend or colleague? Please take a moment to complete our Net Promoter Score® (NPS®) survey to help us improve.

Thank you for your feedback!

Best regards,

[Your name]

Related: Net Promoter Score (NPS): definition, calculation and best practices

Product feedback surveys gather feedback about your products and services from your customers and target audience. 

A concept testing survey evaluates a customer’s reaction to a product or service in development.

Subject: Check out this new concept from [Company name]

Hello [Customer name],

We have an exciting new concept that we’d love to share with you, but it’s not quite ready yet. We’re looking for feedback from customers like you to help make the final product even better.

Could you give us your feedback, please? 

Best regards,

[Your name]

Related: Concept testing: Methods and examples

A competitor research survey enables your business to understand your market position. By surveying customers, you can develop data-driven strategies to get ahead of the competition.

Subject: How do we rank?

Hello [Customer name],

Thanks for being our customer. We know you could be spending your time and money elsewhere.

We want to understand what our competitors are doing right so we can deliver the best possible experience for customers like you.

If you have a moment, we’d love to hear your feedback about your experience with our competitors. 

Thank you for your input!

Best regards,

[Your name]

An idea screening survey presents your customers with a potential idea. You can use it to get feedback about a prototype before it goes into development.

Subject: Share your thoughts about these new ideas

Hello [Customer name],

We’ve developed a new idea and we’d love to get your feedback.

Could you please take a moment to fill out this brief survey? Your input can help us create something that truly resonates with customers like you.

Thank you for your time!

Best regards,

[Your name]

A product testing survey helps companies understand whether their product resonates with their target market. This feedback allows companies to make critical improvements before shipping a new product.

Subject: Something new is coming from [Company name]

Dear [Name],

We’re cooking up something new here at [Company name] and would love your feedback.

Please complete our pre-launch survey to let us know what you think. Your feedback will help us make this product even better.

Thank you for your time!

Best regards,

[Your name]

A new product survey helps your business discover new ways to improve your products and services. Get critical feedback about user satisfaction, product design, features and usability.

Subject: What do you think of our new product?

Hello [Customer name],

We’re delighted to share the recent launch of [Product name]. If you’ve had a chance to use it, we’d love to know what you think.

Please take a moment to complete our survey. Your feedback will help us deliver an even better experience next time.

Thank you for your insights!

Best regards,

[Your name]

Employee experience surveys help companies understand how employees feel about and engage with their work, team and employer. 

A candidate experience survey invites job candidates to provide feedback about the hiring process. This feedback enables companies to improve outreach, interviews and onboarding.

Subject: Your hiring experience at [Company name]

Dear [Candidate name],

Thank you for applying for a position with [Company name]. We’d love to hear about your experience when applying to us.

Please complete this brief survey about your application experience. Your feedback is crucial for building an application process that highlights excellent candidates like you.

Thank you for your time.

Best regards,

[Your name]

An employee benefits survey evaluates whether employees are satisfied with the benefits offered by your business. You can boost retention and productivity by asking about your employees’ experience with your company’s private health insurance and pension schemes, stock options, perks and more.

Subject: We’d love to hear your feedback about our benefits

Hi [Employee name],

We value the work you do at [Company name] and want to make sure you feel appreciated.

Could you please share your feedback about our employee benefits package with us? Your response will help us to improve your benefits in the months ahead.

Thank you for your time!

Best regards,

[Your name]

An employee engagement survey measures employee satisfaction in the workplace. Use this type of survey to assess whether employees feel engaged and, if not, to identify areas for improvement.

Subject: Your experience at [Company name]

Hi [Employee name],

At [Company name], we understand that our people are our most valuable asset. We believe that great people deserve a great workplace.

To help us make [Company name] the best it can be, would you mind sharing your thoughts about your experience here? It will only take a few minutes. Your insights are instrumental in helping us build a better workplace.

Thank you so much!

Best regards,

[Your name]

An employee Net Promoter Score (eNPS) survey measures employee loyalty and satisfaction. The survey typically only consists of a central question about whether they would recommend the workplace to others.

Subject: Would you recommend [Company name] to a friend?

Dear [Employee name],

At [Company name], we understand that our people are our most valuable asset. That’s why we want to know how we’re doing.

Would you recommend [Company name] as a great place to work? Take a minute to let us know. Your feedback will help us build a better workplace.

Best regards,

[Your name]

A training and onboarding survey aims to understand how new hires feel about your onboarding activities, such as training modules and webinars. By sharing this survey, you can gauge whether you’re setting new employees up for success. 

Subject: Your first month at [Company name]

Hi [Employee name],

How is your first month going?

At [Company name], we strive to make every new community member feel welcome, supported and ready to succeed. If you have any feedback about your experience so far, please take a few minutes to let us know how we’re doing.

Best regards,

[Your name]

Market research surveys provide insights into what your customers think about your business’s brand so you can improve the service that you provide to them.

A brand perception survey measures brand performance metrics over time. Use this survey to understand how the market perceives your brand and to capture elements such as brand awareness and customer loyalty.

Subject: How are we doing?

Hello [Customer name],

At [Company name], we want to ensure that our brand resonates with the people who matter most: customers like you.

So, how are we doing?

We’d appreciate it if you could take a minute to share your feedback on our brand. We’d love to hear what resonates with you and what we could do to improve.

Thank you for your support!

Best regards,

[Your name]

A competitive differentiation survey helps businesses to understand how they stack up against the competition. Assess why customers choose your brand rather than others and gain insight into their decision-making process.

Subject: Why did you choose [Company name]?

Hello [Customer name],

Thank you for choosing [Company name]. We don’t take your support for granted.

If you have a moment, would you mind sharing why you chose [Company name] rather than one of our competitors? Your feedback will help us identify what we’re doing right and some potential areas for improvement.

Thank you for your time and insight!

Best regards,

[Your name]

A general market research survey collects data on the market your business is operating in and the products and services you offer to your customers. Connect with your ideal customer to understand who they are and what they want.

Subject: Help us build a better [Company name]

Hello [Customer name],

At [Company name], we’re always looking to innovate. Can you spare a moment to help?

We need your help to understand the market we’re in. If you have a few minutes, we’d love to hear your perspectives on our company.

Thank you for your participation.

Best regards,

[Your name]

A brand perception survey enables a company to understand how customers perceive their brand.

Subject: What comes to mind when you think of [Company name]?

Hello [Customer name],

What comes to mind when you think of [Company name]? To build a better brand, we want to know what you think about our company.

If you have a moment, please share your thoughts via this survey. Your feedback is invaluable for helping us create an experience that resonates with customers like you. 

Best regards,

[Your name]

To ensure a high response rate, make sure your email has the following elements:

A good survey email motivates respondents to click your links and share their thoughts. Here are six tips to help you write survey emails that get results:

Sending the right survey email can help to increase and improve survey responses. Try these tips to create your own email, or use any of our email templates to build and send your emails quickly. 

Explore our collection of survey templates, or sign up for free to create your own custom survey.