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Create products that delight consumers
Avoid launching a product that doesn't improve people's lives—and that ultimately doesn't sell.
Invest your budget on a sure winner
New products that turn into instant hits are rare. Beat the odds with fast, cost-effective concept testing.
Real-time results from consumers worldwide
With our global panel, you can test your product innovation ideas in over 100 countries and see the first results in minutes.
Why do product development research?
Building a new product is a big investment, so you need to validate your concept. Survey your target market to find out whether:
...you're solving a real problem
...one of your ideas is a clear winner
...your final concept has the right features
...your product will sell
With a fast, cost-effective consumer panel like Audience, you can bring product testing into your development process.
When to do product and concept testing
Is that product idea you just had crazy? Or a slam dunk? Ask the consumers who will have the final say! SurveyMonkey Audience is the fast, cost-effective research solution for every stage of your product development process.
Market assessment
Does the market need your product? Who is the ideal customer? How large is the sales opportunity?
Product ideation
Use concept testing to see which features are necessary and what would make your product stand out.
Product testing
Show your prototypes and mockups to potential customers and see which version they are more likely to buy... and why!
Package testing and shelf testing
To make your product idea shine even brighter, make sure its design and packaging also resonate with your customers.
Price testing
Know what price is too high for your customers, but also what's so low that they'd doubt your product's quality.
Lifecycle research
Keep listening to your market post launch to expand your brand awareness and find clever line extensions.
Why SurveyMonkey Audience is the ideal product testing solution
Reach any group of people
Talk to any demographic you need using our targeting options and custom screening questions.
Go global and go fast
Your survey results from over 100 countries will start rolling in in a matter of minutes.
Keep bias at bay
Use our randomization options for questions, pages, or blocks of pages, to get the most reliable results.
Feel assured about your choices
Use statistical significance testing to have greater confidence in your results.
DIY market research accelerates product development
"SurveyMonkey Audience allowed us to launch the best product that we could, and in fact, we sold out in the first month of our launch."
It's easy to get started
Target
Select your target audience by demographics, consumer behavior, geography, and more.
Send
Launch projects automatically and on your schedule. Monitor them 24/7.
Analyze
Watch your results start rolling in minutes after launch. And start making decisions fast!
Test your product ideas today!
Make sure your product idea is a winner with fast responses from your target market.
Not ready to pick your audience?
There's a lot more you can do with SurveyMonkey Audience
Consumer behavior
Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.
Learn morePrice testing
Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.
See templateAd testing
Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.
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