Van Westendorp methodology
The Van Westendorp Price Sensitivity Meter is the industry standard for price optimisation studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service and, crucially, how much they are willing to pay for a specific product.
This method helps you assess a range of prices at once, which both saves time and quickly provides actionable insights.
“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription but also discovered new customer segments with higher willingness to pay!”
Devin Owen, CEO, Savviest, Inc.