AI THOUGHT LEADERSHIP

Discover SurveyMonkey research into the state of AI, from how it’s used on the job to the impact it’s having on consumers.

A smiling woman and working on a laptop. A graphic overlay shows a pie chart and the text “53% of business pros say AI helps them work more efficiently”.
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Our quarterly report measures the ongoing changes in consumers’ AI habits, familiarity and attitudes.

See AI sentiment study

*The study is based on a survey of US adults.

A presentation slide with the title “In AI We Trust? How Brands Are Earning Loyalty in an Automated World." The slide features a photo of two men looking at a laptop, with a graphic showing an AI forecast and customer sentiment ratings.

Discover the four major tension points that you need to watch out for, plus how to rethink your AI strategy.

Get the SurveyMonkey/HubSpot report

A bar chart showing the "percentage of workers who have used generative AI for work without telling their manager". The bars show 14% for individual contributors, 21% for middle managers and 43% for senior leadership.

Explore fresh research into AI at work, emerging workplace trends and strategies to give your team an edge.

See AI in the workplace research

A graphic summarising a business trends report. Large letters spell out ‘EX’, ‘CX’ and ‘AI’ alongside smaller illustrations. Surrounding the main graphic are snippets of other report pages with charts and text.

Our business trends report reveals the pressure points defining 2025, including key AI and CX gaps.

Get our business trends report

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Get a good idea of how many consumers will shun your company for using AI, plus other marketing trends that are changing the game.

See how AI is transforming consumer behaviour

We don’t just study AI; we build it into our platform. See how our AI features can help you create surveys quickly and uncover powerful insights.

100Bn+

Questions answered on our platform

84M+

Data points helping to train our models on a daily basis

25+

Years of data about survey structure and behaviour

A survey form with the question “What is your current level of comfort with using AI tools?” The answer options range from “Very comfortable” to “Not at all comfortable”.

Gauge your team’s AI comfort and habits so that you can refine your tools and strategies.

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Explore a demo of our built-in AI features and how they can help you build better surveys, faster.

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Explore the transparency and accountability that guide how we build AI.

A graphic with a green box that has the title “Write a prompt. Let AI do the rest.” The example prompt reads “Create a brand health tracking survey to measure awareness, perception, consideration and...”

Learn five quick tips for writing Build with AI prompts that generate high-quality surveys and forms.