We believe that AI has the power to change the way you gather feedback and make decisions, from helping you ask the right questions to surfacing the most important insights and more. As we continue to expand AI features across our platform, our responsible AI principles and governance programme guide how we build and deploy these capabilities.

Our responsible AI principles

Prioritise data privacy and security

We use de-identified, aggregated and synthetic data to train and improve our AI models and enforce an automated retention and deletion policy. We also implement robust security measures, including encryption and least-privilege access controls, to safeguard customer data and maintain confidentiality and integrity.

Give control to customers

Customers may choose whether to use AI features available on our platform. For customers on multi-user plans, we have built settings to help them manage their teams’ access to flagship AI and machine learning features.

Promote fairness and reduce bias

All AI features developed at SurveyMonkey, including the usage of any third-party AI systems, go through a rigorous risk assessment to detect and reduce biased and harmful outcomes.

Deliver with transparency

Our goal is to provide explainability and interpretability for our AI experiences so that our users understand how our AI features work and the value that they provide.

Uphold accountability

We regularly seek feedback from customers about our AI capabilities, constantly striving to learn and improve our practices and policies and ensuring human oversight and involvement.

The 4 pillars of our AI governance programme

We’ve established a robust AI governance programme that aligns with industry standards, including the NIST AI Risk Management Framework and the EU AI Act. Our AI governance programme has four key pillars:

Structured oversight for AI innovation

We provide a clear structure of ownership, accountability and decision-making authority for our teams to follow when developing AI capabilities, with defined roles and responsibilities for all parties. Our cross-functional AI governance team, which includes senior leaders across our legal, privacy, security, IT, engineering, product and data science teams, upholds our AI governance programme.

Clear policies and procedures for safe AI use

When it comes to the adoption of AI technologies, we have company-wide policies and business unit-specific procedures, in addition to guidelines for risk management, vendor management, incident management, performance testing and compliance monitoring. We ensure compliance with laws, regulations, industry standards and our AI principles in our pursuit of building AI technologies into our platform.

Leveraging technology to build secure AI

We use privacy- and security-enhancing technology and techniques to develop AI and track our usage as a business so that we can maintain oversight and governance at every level of development. With a catalogue of approved use cases for AI and a database of SurveyMonkey-developed AI and machine learning systems, we ensure that our team can create thoughtful and innovative AI features for our customers.

Training teams to use AI responsibly

We educate employees about AI technology, including how to responsibly develop and use AI systems. We actively participate in cross-industry forums and engage with leading associations to ensure that employee knowledge is actively refreshed. This allows us to deliver best-in-class AI capabilities throughout our platform without compromising on privacy, security or compliance with regulations.

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Our AI features

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AI feature access

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Privacy Notice

Check out our Privacy Notice to learn more about how we handle and protect personal data.

SOC 2 compliant, ISO 27001 certified, GDPR compliant, CCPA compliant, EU AI Act compliant, HIPAA compliant

Trust Centre

Learn about our comprehensive security, privacy and compliance programmes.

Frequently asked questions

How can I get started with SurveyMonkey AI features?
How does SurveyMonkey ensure the privacy and security of my data?
Is my data used to train AI models?
Our approach is rooted in privacy by design and prioritises data minimisation. Following industry practice and consistent with our Privacy Notice, we use de-identified customer data or synthetically generated data to train and build our proprietary AI models while also protecting customer security and privacy.
We have spent many years developing a secure methodology for safely and securely improving our models with minimal invasiveness or human intervention. This involves a thorough automated method for aggregating and de-identifying data prior to use for model training. We exclude personal data from these data sets, and we set strict retention limitations on all data used for this purpose to ensure that it is deleted within a set time period after use. We also apply strict access controls for data, such that least-privilege rules apply.
Several AI features use OpenAI or other third-party providers to generate outputs. Data shared with these third-party providers is not used to train their AI models.
How can I manage access to AI features for my team?
All Basic and Individual account users have access to AI and machine learning features by default so you can use them with ease. If you don’t want to use these features, you can still use SurveyMonkey to create, send and analyse your surveys as you always have without AI and machine learning.
For Team and Enterprise accounts, Primary Admins can manage access to individual AI and machine learning features for their teams. Access may be on or off by default, depending on your plan. Learn how to adjust these settings here.

Want to learn more?

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