Momentive Announces SurveyMonkey Price Optimisation Solution, Empowering Users to Find Optimal Prices for Products
The new solution democratises access to pricing decision-making by putting the power of audience sentiment in the hands of all users, not just market research experts
SAN MATEO, Calif. — 9 November 2022 — Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and GetFeedback, today announced the launch of its new Price Optimisation solution for SurveyMonkey. Using the popular Van Westendorp Price Sensitivity Meter, the new solution is a quick, easy and reliable way for product managers, marketers, insights professionals, pricing managers and other business professionals to determine the optimal price point of a product in hours, not weeks.
In times of economic uncertainty, knowing what an audience is willing to pay for a product is critical for maximising both profitability and customer satisfaction. With many companies focused on cost-cutting, investing in expensive, slow, third-party research agencies is often not a priority, yet many low-end survey tools lack the expert methodology and targeting capabilities required for this work. SurveyMonkey Price Optimisation fills that gap as a robust yet accessible solution that features in-product guidance for both the survey creation and analysis stage and delivers real-time results.
Key features of the Price Optimisation solution include:
“Determining how to price products is often what makes or breaks a company’s success, yet many small-to-medium companies struggle with this being a costly and difficult process,” said Samuel Bakouch, senior vice president of product management at Momentive. “We recognise how critical this is to any business, which is why our Price Optimisation solution is designed to be affordable, easy to use and fast. Our goal is to democratise decision-making, and this solution puts the insights that matter into the hands of product managers, product marketers, founders and more to set the price for new product launches, adjust the price of existing products and prioritise new features based on audience feedback.”
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and analyses human sentiment at scale. Momentive products, including SurveyMonkey, GetFeedback and Momentive brand and market insights solutions, equip decision-makers at 345,000 organisations worldwide with the insights they need to make decisions with speed and confidence. Millions of users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience and product experience. Ultimately, the company’s vision is to broaden the world’s perspective to shape the future of business. Learn more at momentive.ai.