Net Promoter Score® (NPS®) Survey Template

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Measure and improve customer loyalty and satisfaction with this easy-to-use Net Promoter Score Survey Template.

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Word of mouth remains one of the most powerful drivers of business growth, with nearly half of consumers (45%) having made a purchase based on a social media influencer’s recommendation.

Our Net Promoter Score® (NPS) Survey Template helps businesses tap into this influence by collecting actionable feedback from customers. The goal is to identify areas for improvement and ultimately increase the likelihood that customers will recommend your brand to others, boosting your reputation and reach through trusted referrals.

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An NPS survey is a popular tool for measuring customer satisfaction on a scale of 1 to 10, with the goal of determining how likely it is that customers would recommend your business to others.

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Net Promoter Score surveys help companies to gauge overall customer satisfaction and gather actionable feedback. This data enables informed decision making and targeted improvements to enhance the customer experience.

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NPS surveys offer valuable insights by measuring customer loyalty and identifying Promoters, Passives and Detractors. This feedback helps you understand customer satisfaction, drive improvements and enhance retention. Tracking NPS over time allows you to benchmark performance, inform strategic decisions and boost engagement.

Net Promoter Score surveys ask about customers’ willingness to promote your business. Questions include:

  1. How likely is it that you would recommend this company to a friend or colleague?
  2. What changes would this company have to make for you to give it a higher rating?
A smiling man typing on a laptop next to a screenshot showing different question types to add in a survey, including multiple choice, dropdown, text box, tick boxes.
  • What is the structure of the NPS survey? 
  • Why send Net Promoter Score surveys?
  • What are the types of NPS survey questions?
  • What are some examples of companies using NPS?
  • Can I customise this NPS Survey Template?

Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.

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