SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customise online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Develop more impactful marketing campaigns and events

Optimise your programmes by understanding what your prospects value most.

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Did you know feedback can provide you with the data you need to launch programmes and events that actually work? Demand generation managers and event marketers are always looking to understand the challenges of their prospects. The resources in this Demand Generation and Event Marketing Toolkit will answer your burning questions.

How can we reach prospects at the right time with the right message?

  • How do prospects prefer to learn about new solutions?
  • How often do prospects engage with vendor content?
  • What kind of content is most influential for prospects?
  • How can we tailor programmes to meet the needs of future customers?

How can we create more effective live and virtual events?

  • Did prospects like the content that was presented during the event?
  • Were prospects able to get the information they needed at our booth?
  • Is there something we can do to make our next event even better?
  • How can we leverage events to convert prospects into customers?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Test out your ad creative before you spend time and costs on campaigns.

See template

Find out how much prospects know about your brand and how popular it is.

See template

Discover how satisfied people were with your event and ways to improve.

See template

Understand how your prospects spend their time on websites.

See template

Get familiar with the buying process of consumers and how they make decisions.

See template

Learn more about the type of content your prospects want to see.

See template

SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Your business is constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees and peers.

Some of our most popular integrations for marketers include:

Support for when you need it

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Get the support that your team needs to launch feedback programmes with ease.

  • Our amazing support team includes product experts that help you get the results you’re looking for
  • Support the way you want it with phone, email and live chat options for getting in touch
  • Tutorials and video demos, available within our robust Help Centre for those who want to explore on their own
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Here are some common mistakes and best practices for how to avoid them.

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Looking for ways to improve your demand gen programmes or events? Here are some things you can avoid:

Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people are thinking.

Don’t think of surveys as just a one-off thing. Collect continuous feedback so you can measure progress and stay ahead of any changes in the market.

Sometimes the loudest voice isn’t representative of what everyone else is thinking. Make sure you’re collecting enough data to ensure that feedback is representative of your audience.

Hear more from SurveyMonkey customers

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Want to know what demand generation and event marketing experts suggest? Check out these tips:

Keep surveys short and send them at the right time – when you know respondents will answer – such as immediately after an event.

By bringing visibility into how your marketing programmes are performing – what prospects are saying – you can rally cross-functional teams together for greater impact.

A snapshot is good, but understanding trends in behaviour or performance is even better. Make sure you’re keeping tabs on what’s driving prospects to buy and the type of information they’re interested in.

Get more survey tips

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Ultimate Guides

Create content that helps get you media attention and leads for your business.

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Success Stories

How Elephant Insurance uses a weekly brand tracker to prove marketing ROI.

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Find out which trends are affecting your customers or your team.

Get an individual plan with features that you need, or create a team instead!

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
  • Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Brand Marketing Manager

Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.

Closed-ended questions: examples and how to use them

Closed-ended questions get specific, concise and targeted responses that allow us to conduct statistical analysis. Here’s everything you need to know.

What is data analysis and why is it important in market research?

Create data-informed marketing strategies that align with your target audience. Learn how to leverage your market research with thorough data analysis.

See SurveyMonkey solutions for consumer products and services

The consumer products and services industry, including CPG, travel and hospitality, relies on SurveyMonkey insights to shape what’s next.

Access more toolkits for a variety of roles