Develop more impactful marketing campaigns and events
Optimise your programmes by understanding what your prospects value most.
Did you know feedback can provide you with the data you need to launch programmes and events that actually work? Demand generation managers and event marketers are always looking to understand the challenges of their prospects. The resources in this Demand Generation and Event Marketing Toolkit will answer your burning questions.
How can we reach prospects at the right time with the right message?
- How do prospects prefer to learn about new solutions?
- How often do prospects engage with vendor content?
- What kind of content is most influential for prospects?
- How can we tailor programmes to meet the needs of future customers?
How can we create more effective live and virtual events?
- Did prospects like the content that was presented during the event?
- Were prospects able to get the information they needed at our booth?
- Is there something we can do to make our next event even better?
- How can we leverage events to convert prospects into customers?
Survey templates that you can rely on to get those answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Post-event feedback
Discover how satisfied people were with your event and ways to improve.
See templateConsumer behaviour
Get familiar with the buying process of consumers and how they make decisions.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your business is constantly changing. Our features can help you pivot when you need to:
- Easy customisations to match the look and feel of your brand
- An Audience panel for fast response collection, even from the most niche audiences
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Multiple question types for whatever you want to know
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Or, find new ways to reach your customers, employees and peers.
Some of our most popular integrations for marketers include:
Support for when you need it
Get the support that your team needs to launch feedback programmes with ease.
- Our amazing support team includes product experts that help you get the results you’re looking for
- Support the way you want it with phone, email and live chat options for getting in touch
- Tutorials and video demos, available within our robust Help Centre for those who want to explore on their own
Demand generation and event marketers are among SurveyMonkey users from these world-class brands
Advice from demand generation and event marketing leaders
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to improve your demand gen programmes or events? Here are some things you can avoid:
Being biased
Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people are thinking.
One-and-done feedback
Don’t think of surveys as just a one-off thing. Collect continuous feedback so you can measure progress and stay ahead of any changes in the market.
Acting on too little data
Sometimes the loudest voice isn’t representative of what everyone else is thinking. Make sure you’re collecting enough data to ensure that feedback is representative of your audience.
Best practices
Want to know what demand generation and event marketing experts suggest? Check out these tips:
Design surveys that will get you data
Keep surveys short and send them at the right time – when you know respondents will answer – such as immediately after an event.
Share data across teams to drive change
By bringing visibility into how your marketing programmes are performing – what prospects are saying – you can rally cross-functional teams together for greater impact.
Measure and track data over time
A snapshot is good, but understanding trends in behaviour or performance is even better. Make sure you’re keeping tabs on what’s driving prospects to buy and the type of information they’re interested in.
Resources that demand generation and event marketing professionals find helpful
Ultimate Guides
Create content that helps get you media attention and leads for your business.
Choose a plan that works for you
Get an individual plan with features that you need, or create a team instead!
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Discover more resources
Brand Marketing Manager
Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.
How to use the 4 Ps of marketing for successful campaigns
Master the 4 Ps – Product, Price, Place and Promotion – and discover how to use them to create a marketing strategy that drives results.
How the SurveyMonkey Salesforce integration helps you improve CX scores
How to combine the power of Salesforce customer data with the feedback capabilities of SurveyMonkey to improve CX.
What is data analysis and why is it important in market research?
Create data-informed marketing strategies that align with your target audience. Learn how to leverage your market research with thorough data analysis.
Explore our toolkit directory
Access more toolkits for a variety of roles