Market researchers and insights managers are often challenged to discover actionable insights with budget constraints and limited resources. Are you expected to deliver high-quality research for marketing and product stakeholders? This resources within this Insights Manager Toolkit will help you answer your burning questions.
What insights do I need in order to understand my audience?
What research can I use to drive business impact?
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Identify which product features your target audience cares about most.See template
Find out how much value your customers get from your brand and products.See template
Understand how your consumers think and buy, based on their lifecycle stage.See template
Learn which messages or headlines resonate most with your ideal customers.See template
Get feedback on how your product appeals to your target audience.See template
Surface competitive advantages and see how your product compares.See template
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Here are some common mistakes and best practices for how to avoid them.
Looking for ways to gain compelling customer insights? Here are some things to avoid:
Try not to ask leading questions. You want to collect unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.
Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.
Confirming only known or familiar insights while ignoring new trends will lead to biased insights and decisions.
Want to know what insights managers and market researchers suggest? Check out these tips:
Not every user’s opinion is equally important. Survey the right audience based on specific criteria and business objectives to give you the most relevant insights.
Show the impact of your research by sharing your knowledge consistently across your organisation. By bringing visibility to what prospects are saying, you can rally your partners for greater impact.
A snapshot is good, but understanding consumer trends over time is even better. Make sure you’re keeping tabs on your target audience’s attitudes and behaviours.
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Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.
See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.
See how professional services organisations use SurveyMonkey to gain customer and market insights.
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