SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customise online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business and more.

Tutorials and how-to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Generate compelling, best-in-class research insights

Get resources to help you understand your target audience so you can reach them with the right message and build better products.

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Market researchers and insights managers are often challenged to discover actionable insights with budget constraints and limited resources. Are you expected to deliver high-quality research for marketing and product stakeholders? This resources within this Insights Manager Toolkit will help you answer your burning questions.

What insights do I need in order to understand my audience?

  • What do we know about our audience and how are they motivated?
  • How well is my brand performing among my target audience over time?
  • What are my primary customers’ pain points and blockers?
  • How often do our target customers choose a competitor over us?

What research can I use to drive business impact?

  • What information do marketing and product stakeholders need?
  • How can I add proof points to projects with limited bandwidth?
  • Which insights can prove the success of marketing campaigns?
  • How do I help product teams identify which features to optimise?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Identify which product features your target audience cares about most.

See template

Find out how much value your customers get from your brand and products.

See template

Understand how your consumers think and buy, based on their lifecycle stage.

See template

Learn which messages or headlines resonate most with your ideal customers.

See template

Get feedback on how your product appeals to your target audience.

See template

Surface competitive advantages and see how your product compares.

See template

SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Your business is constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

We have a variety of integrations that can help you recruit respondents, conduct customer interviews and collaborate with internal stakeholders.

Our most popular integrations include:

Support for when you need it

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Get the support that your team needs to launch feedback programmes regularly and with ease.

  • We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it with phone, email and live chat options for getting in touch
  • Tutorials and video demos available within our robust Help Centre for those who want to explore on their own

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Here are some common mistakes and best practices for how to avoid them.

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Looking for ways to gain compelling customer insights? Here are some things to avoid:

Try not to ask leading questions. You want to collect unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.

Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.

Confirming only known or familiar insights while ignoring new trends will lead to biased insights and decisions.

Hear more from SurveyMonkey customers

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Want to know what insights managers and market researchers suggest? Check out these tips:

Not every user’s opinion is equally important. Survey the right audience based on specific criteria and business objectives to give you the most relevant insights.

Show the impact of your research by sharing your knowledge consistently across your organisation. By bringing visibility to what prospects are saying, you can rally your partners for greater impact.

A snapshot is good, but understanding consumer trends over time is even better. Make sure you’re keeping tabs on your target audience’s attitudes and behaviours.

Get more survey tips

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Ultimate Guides

Your one-stop shop for conducting quality market and product research.

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Success Stories

How JUST served a new target audience with its insights programme.

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See how insights managers keep up with the latest industry trends.

Get an individual plan with features that you need, or create a team instead!

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
  • Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Brand Marketing Manager

Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.

See SurveyMonkey solutions for consumer products and services

The consumer products and services industry, including CPG, travel and hospitality, relies on SurveyMonkey insights to shape what’s next.

Explore SurveyMonkey solutions for Retail

See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.

See SurveyMonkey solutions for professional services firms

See how professional services organisations use SurveyMonkey to gain customer and market insights.

Access more toolkits for a variety of roles