SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

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Build and customise online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Bring the right kind of visibility to your brand

Discover tools that help you deliver key messaging to the media with confidence.

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Are you a public relations manager, constantly looking for ways to bring more visibility to your company? Even when there isn’t a new feature or newsworthy event, you can still promote your brand. The insights you glean from feedback can help make any company topic credible and newsworthy. The resources in this toolkit will show you how.

How can we create news when there isn't anything notable to report?

A big part of a public relations manager’s job is to enhance brand awareness. Coming up with newsworthy content – when there’s nothing new to share – can be daunting.

Gathering feedback can help you get insights and data points worth promoting. For example, if you work for a large organisation, perhaps high satisfaction scores from employees are worth sharing with the media, or you can compile customer testimonials and success stories to share with investors.

Never again be lost for words. Research can add credibility to all of your PR messaging.

How do we effectively communicate during a PR crisis?

When you have a brand crisis, it’s essential to respond swiftly and appropriately so your brand emerges unscathed.

Although time is of the essence, it’s also important to ensure that your response is the right one. Use feedback to help build your crisis communication strategy. For example, pulse surveys can help you gauge how your brand is being portrayed by customers or the media.

Surveys can help you through conflict resolution by offering you ways to measure anything from customer sentiment to brand loyalty and awareness.

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Discover how consumers feel about your brand to customise your PR message.

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Measure and share your brand’s performance with data-based communication.

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Test your message before you disseminate it to the public.

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Keep an eye on direct competitors and their brand reputations.

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Find out whether customers understand your brand’s new product category.

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Learn about consumer preferences, habits and purchase behaviours.

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SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Your business is constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

Or find new ways to reach investors, the media, customers and more.

Reach a global audience in just minutes

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Go beyond surveying to accessing a representative sample of your market.

Here’s how SurveyMonkey can Target exactly who you need to reach and get results in minutes with SurveyMonkey Audience.

  • Global reach - access 175M+ people in 130+ countries with 60 languages
  • Granular targeting - use our 200+ profiled targeting criteria or write your own custom screening questions
  • Quality data - bot and fraud detection ensure that you receive data you can trust

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Here are some common mistakes and best practices for how to avoid them.

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Avoid these common mistakes to ensure effective PR communications:

It may be a slow time for news, but putting together a mishmash of ideas is not a good strategy.

To be relevant, your research needs to be statistically significant, so make sure you survey a greater pool of respondents.

Don’t just evaluate brand health based on what you’re seeing on social media, as it may only include a small subset of the people that matter to your business.

Make sure you use a variety of different methods to gather feedback on your company. That could include social listening, surveying customers via email and even reaching employees via internal messaging channels.

Get more tips for avoiding missteps

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PR managers offer this advice for promoting your company:

You have a plan in place, but how are your customers responding to the crisis? Do a quick survey to find out their concerns before addressing the issue.

If you work in a PR agency, you can use surveys to gain insights about what will be most helpful to them: brand health, brand awareness, customer sentiment, media coverage and more.

Tap into public perception before you do a big PR promotion. For example, you can use surveys to concept-test ads, messaging, logos, even ideas.

Partner with a journalist or trade publication to share industry data. You’ll get the exposure and build rapport.

Check out the Momentive Newsroom and see what we’ve been up to

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Ultimate Guides

Get compelling data for content marketing with original research.

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Success Stories

How Brex uses research to add proof to their value proposition.

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Find out which trends are affecting your customers or your team.

Get an individual plan with features that suit your needs, or create a team instead.

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
  • Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Brand Marketing Manager

Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.

Closed-ended questions: examples and how to use them

Closed-ended questions get specific, concise and targeted responses that allow us to conduct statistical analysis. Here’s everything you need to know.

What is data analysis and why is it important in market research?

Create data-informed marketing strategies that align with your target audience. Learn how to leverage your market research with thorough data analysis.

See SurveyMonkey solutions for consumer products and services

The consumer products and services industry, including CPG, travel and hospitality, relies on SurveyMonkey insights to shape what’s next.

Access more toolkits for a variety of roles