Are you a public relations manager, constantly looking for ways to bring more visibility to your company? Even when there isn’t a new feature or newsworthy event, you can still promote your brand. The insights you glean from feedback can help make any company topic credible and newsworthy. The resources in this toolkit will show you how.
How can we create news when there isn't anything notable to report?
A big part of a public relations manager’s job is to enhance brand awareness. Coming up with newsworthy content – when there’s nothing new to share – can be daunting.
Gathering feedback can help you get insights and data points worth promoting. For example, if you work for a large organisation, perhaps high satisfaction scores from employees are worth sharing with the media, or you can compile customer testimonials and success stories to share with investors.
Never again be lost for words. Research can add credibility to all of your PR messaging.
How do we effectively communicate during a PR crisis?
When you have a brand crisis, it’s essential to respond swiftly and appropriately so your brand emerges unscathed.
Although time is of the essence, it’s also important to ensure that your response is the right one. Use feedback to help build your crisis communication strategy. For example, pulse surveys can help you gauge how your brand is being portrayed by customers or the media.
Surveys can help you through conflict resolution by offering you ways to measure anything from customer sentiment to brand loyalty and awareness.
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Discover how consumers feel about your brand to customise your PR message.See template
Measure and share your brand’s performance with data-based communication.See template
Test your message before you disseminate it to the public.See solution
Keep an eye on direct competitors and their brand reputations.See template
Find out whether customers understand your brand’s new product category.See template
Learn about consumer preferences, habits and purchase behaviours.See solution
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Here are some common mistakes and best practices for how to avoid them.
Avoid these common mistakes to ensure effective PR communications:
It may be a slow time for news, but putting together a mishmash of ideas is not a good strategy.
To be relevant, your research needs to be statistically significant, so make sure you survey a greater pool of respondents.
Don’t just evaluate brand health based on what you’re seeing on social media, as it may only include a small subset of the people that matter to your business.
Make sure you use a variety of different methods to gather feedback on your company. That could include social listening, surveying customers via email and even reaching employees via internal messaging channels.
PR managers offer this advice for promoting your company:
You have a plan in place, but how are your customers responding to the crisis? Do a quick survey to find out their concerns before addressing the issue.
If you work in a PR agency, you can use surveys to gain insights about what will be most helpful to them: brand health, brand awareness, customer sentiment, media coverage and more.
Tap into public perception before you do a big PR promotion. For example, you can use surveys to concept-test ads, messaging, logos, even ideas.
Partner with a journalist or trade publication to share industry data. You’ll get the exposure and build rapport.
Learn more about Momentive Solutions and schedule a demo.
Momentive offers AI-powered solutions to help you reshape your customer experience, your product and your industry:
Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.
See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.
See how professional services organisations use SurveyMonkey to gain customer and market insights.
New research on how marketers are using AI today and their hopes and concerns about AI for the future
Access more toolkits for a variety of roles