New research on 3 big challenges facing marketers and how they can adapt to economic change

We partnered with Forerunner on a consumer survey designed to help brands uncover and improve their brand strength through their Brand Power Score.

The world changes fast, and businesses are expected to participate in the public discourse. This template helps you decide which topics to speak on.

If your business has high brand awareness, customers are more likely to seek out your brand, which gives you a competitive advantage. Find out why brand awareness is important, and learn about brand awareness strategies and how you can measure brand awareness with surveys.

A loyal customer will make repeat purchases, buy from your brand regardless of convenience or price and recommend your products to others. Find out how to build brand loyalty, how to use surveys to find out what customers want and what you can learn from brand loyalty examples.

Brand equity is the extra value a business gets from a product with a recognisable name, or high brand awareness, compared to the generic alternative. Let’s look at why brand equity is important, some brand equity examples and how your business can build it.

Brand image is what comes to mind when people think about your business or product. It’s more than just the visual aspects of your brand; it also encompasses intangible brand associations such as value, convenience and quality. Let’s dive into why brand image is important, how it connects to brand identity as well as how you can track brand image with surveys.

Find out how to plan, design, send and analyse your own concept testing survey. Read our comprehensive guide on concept testing to learn everything you need to know to bootstrap your own concept testing programme, with methods for everything from ad and logo testing to product and packaging design. Validate your gut instincts and sort great ideas from good ones.