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When you started your business, you put together your brand identity. Now, for one of several possible reasons, you find yourself preparing to rebrand. Rebranding your business can be a tricky proposition, so we’ve put together some information about rebranding, when you should consider rebranding, and four strategies for doing it right.
Branding is a name, term, design, symbol, or feature that identifies your company as distinct from others. It presents a memorable impression that increases your company’s value. Your brand identity includes logos, typography, colors, packaging, and messaging. Rebranding is changing, updating, or improving one or more of these elements. Rebranding falls into three categories.
When you are considering your company’s marketing strategy and rebranding, you should try to develop a strategic and fr