20 survey email templates to improve response rates

Survey email templates allow businesses to rapidly solicit information from their target audience without hassle. Instead of crafting your own email, you can use these survey email templates to quickly send out a precise, detailed and customer-friendly email.

With a little customisation, you can create a highly personalised survey email for your customers. We’ll cover 20 survey email templates, giving you something to use for every situation.

Customer feedback surveys track key customer experience metrics, providing you with essential insights that you need to create an outstanding customer experience.

Related reading: How to get people to take your online surveys: email edition

A Customer satisfaction score survey is designed to measure overall customer satisfaction levels. This survey enables you to gain critical insights into how customers perceive your brand, as well as the products and services that you provide.

Subject: How was your experience with us? Share your opinion.

Dear [Name],

At [Company name], we strive to improve your customer experience and your input is invaluable to us.

We would love to find out whether we’re meeting your expectations. Your feedback will help us to identify areas where we can make things even easier for you in the future. 

The survey will only take a few minutes to complete. Click here to take the survey.

Thank you for your time and feedback. We greatly appreciate your insight.

Kind regards,

[Your name]
[Your company name]

A customer effort score survey helps customer experience teams to gain a better understanding of each customer touchpoint across a customer’s journey with a business. Use this survey to identify areas of friction and to find ways to smooth them out.

Subject: How did we do? Let us know.

Dear [Name],

We hope that your experience [touchpoint, e.g. interacting with our customer support] has been smooth. We would greatly appreciate your feedback about how things went as well as any suggestions that you may have for making interactions with our business even easier.

Your feedback allows us to identify areas of friction and enhance your overall experience. The survey takes will only take a minute to complete: [Survey link]. Thank you for your time and input.

[Your name]
[Your company name]

A customer experience survey enables businesses to understand their customers’ needs and assess whether they are meeting expectations. By regularly conducting these surveys, you can continuously improve performance over time.

Subject: Help us to improve. Share your experience.

Dear [Name],

At [Company name], we are dedicated to delivering the best-possible experience. Your insight is invaluable to us. If you have a moment, please provide your feedback [Survey link]. It’s a short survey and your responses will help us to enhance your future experience.

Thank you for your feedback and the time you’re taking to help our business improve.

[Your name]
[Your position]
[Your company name]

A customer service feedback survey aims to quantify the effectiveness of your customer service teams. This survey will help you monitor and improve your customer service experience over time.

Subject: Your voice matters: how did we do?

Dear [Name],

You recently interacted with our customer service team. We hope we were able to resolve your problem quickly and effectively. Could we improve? If so, please don’t hesitate to leave feedback.

[Survey link]

Your insight allows us to improve how we interact with customers. We endeavour to act on all customer feedback, meaning your comments will help shape our business for the better.

The survey will only take a few minutes and will help us to improve our support services.

Best regards,

[Your name]
[Your company name]

A post-event feedback survey will help your business understand how effective your event was and whether customers were happy with their experience. Use these surveys to improve your events over time.

Subject: How was your experience? Post-event feedback survey.

Dear [Name],

First of all, we hope you enjoyed your time at [Event]! At [Company], we strive to make our events as interesting and engaging as possible.

We’d love to hear your thoughts. Our survey will allow you to provide feedback about the event and let us know how we did.

[Survey link]

Your feedback will help us to improve future events and ensure that everything runs smoothly. We appreciate your time.

Thank you in advance,

[Your name]

The Net Promoter Score survey aims to quantify customer loyalty to your business. This simple but effective survey will help you monitor customer experience and improve it over time.

Subject: Would you recommend us? Share your feedback

Dear [Name],

At [Company name], we always strive to exceed your expectations and we want to make every interaction with our business positive. So if you have a spare moment, we’d love to hear what you think.

Please share your feedback using our survey to give us an idea of how we’re doing and which areas we could improve upon. It will only take a few minutes.

[Survey link]

Your input will help to shape our company. Please help us by sharing your feedback via our Net Promoter Score® (NPS®) survey.

Thank you for your time.

Best regards,

[Your name]
[Your position]
[Your company name]

Product feedback surveys help your business to create and launch the right products at the right time. Use these surveys to understand your target market, collect vital feedback for product iteration and take the guesswork out of product development.

The aim of a concept testing survey is to gain a better understanding of how a new product, service or idea will be received by your customers. Make data-driven decisions to ensure that your concepts have an even greater impact.

Subject: Share our future products! Give product feedback.

Dear [Name],

Nothing makes us more confident in our products than knowing that you love them. That’s why we’d love to run something by you. We have a new concept to share. With your feedback, we can refine our idea into a product that meets all your needs and expectations.

If you could spare a moment, we would greatly appreciate it if you could share your opinions and preferences via our survey.

[Survey link]

Thank you for your valuable insight.

[Your name]
[Your position]
[Your company name]

A competitor research survey allows your business to gain a better understanding of your competitors and where exactly you are positioned in the general market landscape. You can conduct a competitor research survey to home in on your USP and to inform your future business strategy.

Subject: How do we stack up? Share your insights.

Dear [Name],

The competition is heating up! We always want to stay one step ahead of our competitors by offering you a winning customer experience. And with your help, we’ll be able to deliver a service that our customers love.

We’re conducting a competitor research survey. If you’d like to share your ideas, feedback or insight, then please use the following link: [Survey link]. We promise that it will only take a few minutes of your time.

Your input is invaluable to us.

Thank you,

[Your name]
[Your company name]

An idea screening survey presents customers with an idea that your company has had for a new product or service. Gather feedback about these initial conceptional plans to hone your product before launching.

Subject: What do you think? Share your thoughts.

Dear [Name],

We’re collecting feedback about a recent idea that we’ve had at [Company name].

We’d love your input to make this idea as useful as possible for customers like you. If you have a spare moment, please take our survey.

[Survey link]

We appreciate any time that you can spare to make our idea as brilliant as can be. Thanks in advance.

[Your name]
[Your position]
[Your company name]

A product testing survey aims to reach your target market in advance to determine whether or not your product will be successful. These surveys will help you to assess how appealing or desired your new product is ahead of launch day.

Subject: Be the first to try our new product!

Dear [Name],

Psst. We have a little secret. [Company] is about to launch a new product. But we’re not quite ready yet. If you have a moment, we’d love to hear your thoughts about our newest launch.

Please complete our survey to let us know what you think. Your feedback will help shape our launch for the better.

[Survey link]

Thank you for your valuable time and insights,

[Your name]
[Your position]
[Your company name]

A new product survey will help your business identify ways in which you can improve your products or enhance the messaging that you’re using to market one. Use this effective survey to obtain robust feedback about a product’s design, description and features.

Subject: Tell us what you think of our new product!

Dear [Name],

Have you heard the good news? [Company name] has recently launched [Product]. If you’ve already used our newest release, we’d love to know what you think.

Your insight will help us to develop our product into the best form it can be. Your feedback is essential to us and pushes us to create better products in the future.

By using the [Survey link] link, you can share your opinions, preferences and insights in just two minutes.

Thank you for your time!

[Your name]

Enhancing the employee experience is one of the most effective ways of improving your profits and retaining employees for longer. With employee experience surveys, you can collect vital feedback to streamline your employee experience management and create a better workplace for all.

A candidate experience survey will help your business gain a better understanding of how effective your hiring process is. Over time, feedback from candidates can shape your interviews and onboarding for the better.

Subject: Help us to improve: candidate experience survey.

Dear [Name],

Thank you for your interest in [Company name]. We’d love to hear more about your experience during our interview process. To help us improve, you can leave us feedback via [Survey link].

Your valuable insight will help our HR teams improve their work and give every candidate a better experience. With your feedback, we can create a winning candidate experience that helps people like you shine.

Thank you for your participation,

[Company name]

An employee benefits survey determines whether your employees feel satisfied with their benefits package. These surveys also reveal areas where you could improve your employee value proposition.

Subject: Your experience matters: employee benefits feedback.

Dear [Name],

We can’t begin to tell you how much we appreciate the work you do at [Company name]. However, we’d like to try and show you.

We’re aiming to improve our employee benefits over the coming months. With your insight in our [Survey link], you can share your opinion about what you would like to see changed.

A few of your valuable minutes will help us to create a better employee benefits package and deliver even better perks to you and your colleagues.

Thank you in advance. We can’t wait to hear what you think.

[Your name]
[Your position]
[Your company name]

An employee engagement survey assesses whether your employees are engaged and enthused at work. It can help you determine rates of employee satisfaction and improve your employee experience over time.

Subject: Help us to improve your experience: employee feedback survey.

Dear [Name],

At [Company name], we believe that happy employees underlie all of our success. That’s why we’re asking for your feedback about your experience and how we can create a more engaging and fulfilling work environment.

Your honest feedback will help us to identify areas where we can improve and to ensure that you feel valued and motivated. Although we know that you may not feel 100% every day, we’re actively looking for ways to help you feel more connected to your work.

The survey will only take a few minutes to complete. Here’s a link for quick access: [Survey link].

Thank you for your time and valuable input,

[Your name]
[Your position]

An employee Net Promoter Score survey assesses employee loyalty to your business. It is a survey that can reflect overall employee satisfaction at work.

Subject: Would you recommend us to a friend? Share your thoughts.

Dear [Name],

This year, we set out to become the very best workplace we could be. And thanks to your help, we’re now on track to do this.

To keep up with our recent improvements, we’d love to hear your feedback. Please share your thoughts about our company via [Survey link].

A few minutes of your time could have a significant positive impact on the experience that we offer to our employees.

Thank you so much and have a lovely day,

[Your name]

A training and onboarding survey monitors how your new hires are feeling and assesses their initial training or onboarding. They are vital for improving your training processes and ensuring that all your employees feel comfortable from day one.

Subject: How was your training? Let us know.

Dear [Name],

Do you feel confident in your role after your recent training? We hope so! If you’d like to share any feedback about our training programme, we’re all ears.

To make every learning experience at [Company name] as effective as possible, we’d appreciate it if you could respond to our survey.

[Survey link]

The survey will take no more than a couple of minutes to complete. Your insight is invaluable to us.

Thank you in advance, and congratulations on finishing your training!

[Your name]
[Your position]

Market research surveys empower your business with the data that you need to provide a better service to your audience. Use these impactful surveys to understand exactly who your audience comprises and what they’re looking for.

A brand health tracking survey assesses the current position of your brand in relation to the market as a whole and gathers feedback about how the public currently perceives you. These surveys will help you to understand market sentiment in real time.

Subject: How are we doing? Share your insight.

Dear [Name],

At [Company name], we’re constantly striving to improve our brand and ensure that we’re meeting the needs and expectations of our customers. Our best way of understanding what to improve on is by asking customers like you directly.

We would appreciate your feedback about how you perceive our brand. Your insights will help us to track our progress and identify areas where we can improve.

This will only take a few minutes of your valuable time. Click here to access our survey.

[Survey link]

Thank you for your time and valuable feedback! We appreciate your help.

[Your name]

A competitive differentiation survey will give you a better understanding of the customer decision-making process and identify why customers choose your company rather than others. Use these surveys to gain insight into customer sentiment towards your brand and competitors.

Subject: Help us to stand out: provide your feedback.

Dear [Name],

We’re curious to find out how you perceive us compared to our competitors. As one of our valued customers, we appreciate your insight into how we stack up and stand out.

If you have a spare moment to complete our survey, your opinions will really help us. With your feedback, we’ll strive to become better than ever.

[Survey link]

Thank you in advance for all of your input and invaluable insight,

[Company name]

A market research survey gathers feedback about the market and your products and services as well as about how they all intersect. You’ll hear from your ideal customers and gain a better understanding of what they’re looking for.

Subject: What are you looking for? Have your say.

Dear [Name],

We strive to continually improve our customer experience. Now, we need your help. [Company name] is looking to gain a better understanding of the market that we work in. If you have two minutes, we’d love to hear your opinion and collect your useful insight.

You can access our survey and leave feedback in an instant.

[Survey link]

Thank you for your participation in our market research survey! We appreciate your help.

[Your name]

A brand perception survey seeks to understand consumers’ opinions about your brand and their willingness to purchase your products or engage with your services. This survey is crucial for gathering market insights across various consumer segments.

Subject: Help us to shape [Company] for the better

Dear [Name],

No one knows our company better than our customers. We’re eager to hear directly from you to gain a deeper understanding of how you perceive our brand.

Would you mind sparing a few moments to share your thoughts via our [Survey link] survey? Your feedback will provide valuable insights that will guide us in enhancing your experience and that of all our customers.

Our survey will only take a few moments to complete. We appreciate your insight.

Best regards,

[Your name]

Sending out an email survey is one thing. But sending out an email survey with a high response rate is another.

Your survey email should contain the following elements: 

Creating a responsive email survey will ensure that you gather as many responses as possible. The more data you bring in, the more precise your data-driven insights will be from your surveying.

If they are to be effective, there is much more to survey emails than just creating them and then hitting send. The best emails have a system that backs them up, with iteration and small positive improvements helping to create better campaigns.

Here are some best practices for creating a winning survey email:

By incorporating these strategies into your email marketing campaigns, your business will be able to improve completion rates and drive the success of survey emails.

Related reading: Send sleek survey email invites, manage contacts and track responses

Be careful not to make any of the common survey email mistakes when sending out your surveys. Even just one of these mistakes could reduce your response rate to zero.

Here are four common survey email mistakes that could reduce your response rates:

Related reading: 4 ways to improve email survey response

Although recent data suggests that the best time to send emails, based on open rates, is 4am, this may not be the case for your particular business. To identify the best time for your business to send out emails, you should conduct testing on your audience.

Trial different times of day and closely monitor your open, click-through and engagement rates. Every audience is different, meaning the best time for your customers will vary.

If you’re collecting data for a limited amount of time, then survey reminder emails can help to increase survey response rates before the deadline.

In a survey reminder email, you should follow all the best practices for writing an email, including an attention-grabbing subject line and a clear call to action. You should also provide a direct explanation for why a response is needed.

Here’s an example:

Dear [Name],

A few days ago, we contacted you to gather feedback via our [survey]. As responses have been coming back, we that noticed yours is still outstanding. At [Company], we value your opinion and would love to hear what you think.

Before [Date], which marks the survey’s closure, we kindly ask for a moment of your time to complete it. You can access the survey via this link: [Survey link].

If you have any queries or require assistance, we’re here to help.

Best regards,

[Name]

By leveraging well-crafted templates, you can enhance response rates, gain meaningful insights and foster stronger connections with your customers. Use these email templates, as well as SurveyMonkey survey templates, as a foundation and then customise them to align with your brand’s voice and your audience’s preferences. With thoughtful implementation, your survey emails will become a powerful asset to your customer engagement strategy. 

Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.