MaxDiff Analysis
Uncover which product features, marketing messages and employee benefits are most important.
Leading brands use SurveyMonkey for market research
Drive better product, marketing and HR decisions
Prioritise the right product features
Build new products and enhance existing ones by learning what features your customers actually want.
Discover which marketing messages resonate
Pinpoint the ad messaging and packaging that customers prefer before you launch your next campaign.
Learn what benefits employees want
Get actionable insights on what employees really value when it comes to benefits, perks and total rewards.
Easily conduct MaxDiff analysis
With our intuitive platform, backed by expert survey methodology, anyone can perform MaxDiff studies, even non-experts.
Reduce survey respondent fatigue
MaxDiff survey questions are short and easy to answer, creating a low-effort respondent experience that can yield powerful results.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customise your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people across 130+ countries.
After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social media and more.
How does our MaxDiff analysis solution work?
Setting up your survey is easy
Decide on what you’d like to test and the type of target audience that you’d like to take your survey. Our MaxDiff Analysis market research solution is expert built with pre-written questions, but you can easily customise your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting out on your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and gain meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
Discover our market research solutions
Usage & Attitudes
Learn about consumer preferences, habits and purchase behaviours.
Price Optimisation (Van Westendorp)
Find the optimal price point for your product or service.
Name Testing
Test out names for your brand, product or service.
Concept Testing
Test product ideas and compare against industry benchmarks.