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The front cover of a book titled ‘AI in Marketing’ showing a photo of three people sitting and talking

AI in marketing: Cutting through the hype and harnessing the potential for marketers

Despite their favourable views of AI, marketers have a healthy respect for its potential for disruption.

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The front cover of a book titled ‘AI in the customer experience’ showing a photo of a smiling woman

AI in the customer experience: The ups, downs and up-and-coming opportunities

The average NPS for human customer service is +6 (slightly positive), while the average NPS for an AI-driven customer service is -66 (very negative).

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