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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customise online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

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CUSTOMER STORY

Learn how Point of Reference uses SurveyMonkey to maximize its Net Promoter Score (NPS®) feedback.

Man in suit looking at his phone, next to Point of Reference logo

Denver, CO

50+

Technology

Customer satisfaction
Net Promoter Score


Point of Reference helps organizations improve customer advocacy processes—so it knows the importance of understanding customer satisfaction. When Point of Reference wanted to enhance its NPS surveys and expand its own customer advocacy, it found that SurveyMonkey offered the exact flexibility and robust features it needed. 


50% response rate on NPS surveys


15% return rate for new G2 reviews

Efficiently collecting and analyzing customer satisfaction data was a challenge for Point of Reference, particularly when it came to its twice-yearly NPS surveys. It wanted a solution that would not only streamline the survey process but also include robust features like customizable survey designs, diverse survey templates, intuitive analytics, and survey branching. SurveyMonkey emerged as the ideal platform to address all these needs—and more.

Point of Reference logo

Allison Hughes
Customer Marketing Manager

After implementing SurveyMonkey, Point of Reference’s NPS surveys saw a commendable 50% response rate. And with the SurveyMonkey web collector, it was able to engage customers in real-time conversations through platforms like LinkedIn. This proactive approach led to increased survey participation and even better data. The company also strategically used SurveyMonkey to boost its presence on the peer-to-peer review site G2; by reaching out to its NPS promoters, it achieved a 15% return rate for new G2 reviews.

Allison Hughes
Customer Marketing Manager
Point of Reference

With SurveyMonkey, Point of Reference is reimagining its NPS survey processes, making the most of NPS advocates, and continuously closing the loop with customers. Both its CEO and account directors personally engage with NPS respondents to address queries and gather more insights. This fits perfectly with Point of Reference’s mission to cultivate stronger customer relationships. With rich data driving organizational growth and decision-making, it’s a win-win all around.

Build loyalty and turn customers into advocates.

Build and scale a VoC program to boost customer retention.

Gather testimonials, stats, and case studies at scale.

Request an Enterprise demo today.

NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.