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Marketing research process guide

The Kodak camera should tell you all you need to know about the critical importance of doing effective market research.

For decades, Kodak was synonymous with photography, dominating the market. Just about everyone had a Kodak camera or used Kodak film. Yet Kodak made an all-but-fatal mistake of not keeping up with market trends and fast-evolving consumer preferences. In doing so, Kodak completely missed the move to digital photography. Today, photography has evolved into the digital age—namely, transforming smartphones into high-quality cameras.


Get a better understanding of survey design, sampling, and analysis from survey experts.

Market research surveys help you identify, understand, and ultimately engage with your target