Price Optimisation
Boost your pricing strategies and maximise revenue by uncovering how much people will pay for your product or service.
Use Price Optimisation to quickly uncover untapped revenue potential
Set a new price
Make better pricing decisions for new products. With our analysis features and high-quality data from your target audience, you can see a winning price range in hours, not months.
Optimise an existing price
Use guided methodology and in-product best practices to gain specific insights from your target customers and set the right price for existing products or services.
Personalise prices by audience
Optimise pricing based on various niche target audiences. Quickly see their willingness to pay with easy-to-read, automated data visualisations.
Powerful Van Westendorp pricing insights
Our solution follows Van Westendorp methodology, the industry standard for price optimisation studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service and how much they’re willing to pay for a specific product. This method gives you direct insight into a range of acceptable price points and identifies the optimal price for your product or service.
Built-in methodology and in-product guidance
Our intuitive and methodology-backed solution empowers anyone to perform pricing research, even if you’re not a pricing expert.
Stay confident in every setup decision with in-product guidance, best practices and suggestions for analysing and sharing insights.
Save analysis time and quickly find the insights in your data
Like your own personal analysis expert, our AI-powered technology uses machine learning to identify key pricing insights.
Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily shareable format: PowerPoint presentation, CSV, XLS, SPSS and more.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customise your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people across 130+ countries.
After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social media and more.
How does our Price Optimisation solution work?
Setting up your survey is easy
Decide on what you’d like to test and the type of target audience that you’d like to take your survey. Our Price Optimisation market research solution is expert built with pre-written questions, but you can easily customise your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-proven Van Westendorp methodology.
Surface insights fast
Save time on manual analysis and gain meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
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