Registration is one of the most important parts of an event, and SurveyMonkey solutions make it a breeze.
The first fundamental key to event success is the event registration experience. Your first contact with prospective attendees is your event registration form. Well-planned registration can help you engage more attendees, increase attendance and set the stage for successful event execution.
Let’s take a look at setting up your online event registration and outline how you can start organising your next event the right way with flawless registration execution. SurveyMonkey offers the tools you need to make your registration process smooth and simple.
You’ve spent time and effort planning your premium event. You’ve done event surveys to find out what’s important to prospective attendees. And now, according to your event planning checklist, you need to open registration about 12 weeks before the event date.
Event registration prevents you from planning an event for 100 people and having 500 turn up. While community-based events and informal gatherings, etc. don't necessarily require any in-depth planning, conferences and business events do, as food, freebies and physical space all need to be carefully considered. And to plan effectively, you need to know how many attendees to expect.
Event registration also provides you with an opportunity to gather your attendees' contact and employer details, their job title and other relevant information that will be useful both for planning this event and for follow-up activities.
There are countless benefits associated with using online event registration tools. The first and most important benefit is knowing how many attendees you’ll have. Without that information, you could exceed the maximum occupancy of your space, be unprepared with food or seating and, ultimately, end up with dissatisfied attendees.
Using an online event registration tool also allows you to offer a variety of ticketing options for varying perks associated with each level.
Online registration provides security for attendees. If your event is a paid ticket experience, they can make secure online payments, receive tickets via email and view confirmation that they are registered for your event. With SurveyMonkey, you can accept payments via Stripe integration. The knowledge that their personal contact information will be kept safe is also an important point for users. Create your online registration form today.
We’ve put together the steps you need to ensure that your attendees enjoy a smooth event registration experience.
Your event hub is a microsite created solely to promote your event. This branded website should contain content that resonates with your target audience for the event.
Include your brand story and give details that connect you to the event. Use your logo and other branded images that will connect your brand to the event's purpose, topics and speakers.
Critical components of your event hub
You may think you should place the information about your event on your main website, but the microsite should be created using search engine optimisation to reach a larger, more targeted audience. Make sure you link to the microsite’s landing page from your main website.
Your online registration form will gather the necessary information and payment information (if this is a paid event) from attendees. The amount of information that you collect will depend on the type of event, who your targeted attendees are and the type of experience your event provides.
Online event registration forms are instruments for gathering the necessary information from your attendees. Your event promotions and advertising should link to a landing page on your microsite that contains the form. Optimise the landing page for search engines to increase your chances of showing up for relevant search queries.
Before the days of online event registration, most events used bulk postage to send event information and forms to potential attendees. This often required purchasing lists of people in the target market, printing eye-catching flyers and having to pay postage fees, not to mention the time it took to organise the returned forms.
Using online event registration has several benefits:
Once your event registration form is up and running, it’s time to promote your event. Today, your best bet is to use social media. Business events should be posted on LinkedIn, with hashtags created especially for your event (including topics that professionals may follow or search for). If your event is aimed at consumers or influencers, promote your event on Instagram, Facebook or TikTok.
Choose your platform based on the demographic you want to target. If you have time, you can always advertise or post about your event across social media platforms.
Local events may benefit from radio, television and newspaper advertising.
Social media event promotion best practices
Make sure users keep moving towards the submit button by using these best practices for easy event registration.
Create an online event registration form that’s appealing and easy to use with SurveyMonkey. Sign up today to use event registration software that will simplify the registration process and organise your attendee data. Choose the plan that’s right for you now!