Identify actionable insights in your user research
Get tools to create better products and experiences that address user needs and pain points.
User researchers live in a world of creating hypotheses, testing ideas and championing their users. User researchers are tasked with two business-critical jobs: leveraging research that brings visibility to users’ needs and areas of friction; and guiding product and business decisions based on those user insights. Use this User Researcher Toolkit to bring more value to your users and your business and get all your burning questions answered.
How do we address user needs and exceed their expectations?
- What is causing friction for our users?
- Which user pain points should we prioritise?
- What is the optimal product experience?
- Are these insights representative of our target users?
- How is our user experience compared to competitors?
How can we empower internal decision makers with user research?
- What do our internal teams know about our user base?
- How might we generate the right insights to address business challenges?
- Can we minimise internal biases and assumptions by leveraging actual user feedback?
- What are the best ways to effectively communicate user insights?
Survey templates that user researchers can rely on to get those answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Why choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
User needs are constantly changing. Our features can help you pivot when you need to.
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Recruit research participants that meet specific criteria with our Audience panel
- Customise the behaviour of your survey based on multiple conditions
- Use our analysis tools to visualise and identify insights effortlessly
- Synthesise key insights from text responses with Sentiment Analysis
Integrations that make work easier
Integrate your survey data with the apps you use every day
Or, find new ways to reach your customers, employees and peers.
Our most popular integrations are:
- Capture in-the-moment feedback during user interviews straight from Zoom
- Share research learnings seamlessly inside Microsoft Teams
- Recruit candidates or send surveys easily via Mailchimp & Constant Contact
- Provide centralised and updated access to feedback data with Google Drive
Support for when you need it
Get the support that your team needs to launch feedback programmes with ease
- We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
- Support the way you want it with phone, email and live chat options for getting in touch
- Tutorials and video demos available within our robust Help Centre for those who want to explore on their own
Leaders in user research are among SurveyMonkey users from these world-class brands
Advice from others working in user research
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to improve your research initiative? Here are some things you can avoid:
Cherry-picking your findings
Confirming only known or familiar insights while ignoring new or unintuitive learnings will lead to biased insights and decisions.
Extrapolating insights from a small panel
Get directional learnings and common themes from a small panel, but avoid assuming they can represent all your target users.
Using jargon or language that could be misinterpreted
Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.
Best practices
Want to know what user research experts suggest? Check out these tips:
Communicate learnings broadly and effectively
Combat internal assumptions or biases by sharing your user research consistently across your organisation.
Recruit targeted participants to generate the needed insights
Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to answer key questions.
Measure and track data over time
A snapshot is good, but understanding longitudinal trends in user behaviour will make your product competitive and relevant.
Resources that user research professionals find helpful
Choose from our most popular plans
Get an individual plan with features that you need, or create a team instead!
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.