SurveyMonkey for marketing teams

Gather in-the-moment customer, market and brand insights to build breakthrough marketing strategies, create standout campaigns and win in your market.

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A survey question asking how memorable an ad is, with analytics revealing 800 responses from a certain demographic, plus a key drivers to purchase intent chart

Trusted by over 260K brands worldwide. Here’s why:

92% say it’s easy to use

Start from 175+ marketing survey templates or let AI do the work for you.

Built-in research methods

From MaxDiff to key drivers, it’s like having an on-call marketing analyst.

Connected to 200+ apps

We integrate with popular marketing tools across CRMs, email and analytics.

SurveyMonkey features that marketers love

A survey creation screen showing the ability to customise a survey with different colours, fonts, logos and text

Create beautiful branded surveys and forms

Customise the entire respondent experience to reflect your brand, from the invitation and visual themes to the thank you page and custom redirects.

POPULAR FEATURES

→ Custom email invitations

→ Survey branding and customisation

→ 175+ marketing survey templates

Two photos of a woman in headphones, with two bubbles saying females aged 30–44 preferred the first image and ‘Building your survey with AI’

Confidently design and analyse surveys with built-in AI

SurveyMonkey blends the latest AI with our expertise in survey science to help you draft surveys in under a minute, spot errors and uncover trends.

POPULAR FEATURES

→ AI-powered survey design

→ Sentiment Analysis

→ AI-powered insights

Headshots of three men and three women with the women highlighted; next to them is a box showing the labels ‘UK’, ‘Female’, ‘£75k+ income’ and ‘Ages 18–65’, and a result of 40% for 18–35-year-olds and 60% for 36–65-year-olds

Reach your target audience in under an hour

Conduct market research fast with our easy-to-use, integrated global panel. Just select your targeting criteria and we’ll find the people you need.

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POPULAR FEATURES

→ 335M+ people in 130+ countries

→ Custom screening and balancing

→ Response quality that you can trust

Two ads, labelled A and B, with percentages showing which ad had more overall appeal, which was more memorable and which was more unique

Find meaning in your data thanks to powerful analytics

We’ve made data analysis intuitive, so you can quickly spot generational patterns, track trends over time, pick winning ideas and more.

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POPULAR FEATURES

→ Research solutions with built-in analytics

→ Multi-survey and longitudinal analysis

→ Crosstab reports and data exports

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Marketing app integrations to trigger surveys and forms, enrich your data and follow up faster

See all 200+ integrations

How marketers use SurveyMonkey

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Inform strategy with market and customer research

Stay ahead of market and competitive trends with up-to-the-minute, AI-powered insights

Target audience research

Get insights from your target market in as little as an hour with our global panel.

Competitive research

Track category preferences and benchmark your brand perception against competitors.

Idea Screening

Test early-stage products, messages or ad creative on your target audience.

See all market research solutions

A virtual reality usage survey asking how often you use a virtual reality headset

Attract more buyers with messaging backed by market and customer insights

Buyer persona research

Tap into our global panel to create buyer profiles based on habits and preferences.

Message Testing

See which messages or claims resonate most with your buyers by testing them head to head.

Value proposition prioritisation

Uncover which features or messages are most important to your audience by using MaxDiff analysis.

See all product development templates

A survey question asking what is most important when buying a mobile phone plan and a chart showing a MaxDiff utility score for the answers

Build your advocacy programme at scale and turn happy customers into brand champions

Voice of the Customer research

Keep a continuous pulse on customer pain points and overall sentiment to improve the customer experience.

Customer testimonial forms

Collect customer quotes (and permission) that validate your product differentiation.

Net Promoter Score (NPS®)

Uncover who your brand promoters are and what makes them likely to recommend your product.

See all customer feedback templates

Chart showing results from a survey question asking how likely it is that you would recommend this product; next to it, an NPS score of 38

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Deliver amazing experiences fuelled by feedback

Transform your events from mediocre to memorable with guest input before, during and after

Event planning

Tailor your events to what your target attendees want to learn and experience.

Event registration

Easily collect RSVPs, payments and guest information for smooth event preparation.

Event feedback

Learn what worked (and what didn’t) to make sure that your next event is a must-attend.

See all event survey templates

People scanning a QR code from a projector on their phones, with a survey question asking how likely it is that they’d recommend the event

Build an iconic brand that connects with your audience and drives business growth

Brand health tracking

Measure top brand KPIs, such as awareness, perception, consideration, choice and loyalty, over time.

Ad Testing

See which ad copy and creative will perform best in-market by obtaining audience feedback pre-launch.

Thought leadership research

Boost content marketing effectiveness by creating authoritative content featuring original research.

See all brand research templates

Create engaging digital and e-commerce experiences that maximise conversion

Website feedback

Get feedback about your browsing and purchase experience with embedded or triggered pop-up web surveys.

Ad Testing

See which ads will perform best with your target audience by obtaining feedback prior to launch.

Contact forms

Capture leads and enquiries with customisable, embedded contact forms.

See all online form templates

A survey question asking how easy it was to find what you were looking for on our website

ClickUp scores a winning big-game commercial with ad testing

“With SurveyMonkey, we were able to test our ad with more than 5,000 people in less than a week! We selected the version of our ad that was most funny and memorable based on a statistically significant result from our testing.”

Brian Sherry | Head of Creative Operations, ClickUp

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Kajabi builds data-backed strategies with an agile research programme

“SurveyMonkey allows us to dig deeper into the emotional states of our audience and understand decision-making along the buyer journey. The research has been immensely helpful in guiding our team to making decisions faster.”

Caitlin Roberts | Senior Product Marketing Manager, Kajabi

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Plans that suit you or your team

Basic

For anyone just getting started. Create unlimited surveys and collect 25 free responses in each survey.

Get started for free

Individuals

For individual users who need advanced tools and want to save with a flexible, feature-rich plan.

View individual plans

Teams

For growing teams who need great survey tools, branding controls and real-time collaboration features.

View team plans

Enterprise

For organisations that need secure access, admin tools and powerful integrations at scale.

Contact Sales

View all plans and pricing

Resources to get you started with your next marketing survey

Start from 175+ marketing templates

Build marketing surveys and forms in minutes with expert-written templates that you can easily customise.

Explore templates

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How SurveyMonkey uses surveys for marketing

Get the inside scoop on how our marketing leaders create messaging, content, brand creative and more.

Watch the video

A tablet showing a SurveyMonkey report on eight marketing trends in 2025

Report: 8 marketing trends in 2025

Read our exclusive research into how marketers can navigate the latest trends in AI and social media.

Read the report

Ready to drive brand growth and improve ROI?

Get started for free

NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.