Leverage your design expertise to create products that people love
Get tools to help you design better customer experiences and build high-performing design teams.
Great design solutions solve problems for customers, impact the business and are generated by talented employees who are proud of the work they do. The resources within this Designer Toolkit can help you deliver for your customers as well as your greater design team.
Steps to designing a delightful customer experience
- Find out what your customers really think by gathering feedback with a survey. Understand what they enjoy about the experiences you provide for them.
- Quantify your customer pain points to help prioritise the most important problems to solve.
- After understanding your customer pain points, develop a plan to solve their biggest challenge first.
Do all this and more with effective survey tools that help your team develop engaging designs that your customers come to love and trust.
Build a high-performing and engaged design team
- Run a quarterly tracking survey related to issues that you are trying to measure, such as employee Net Promoter Ⓡ Score (NPS).
- Formulate questions that yield honest answers from your design team so that acting on feedback can deliver the most impact.
- Gather feedback and follow up with participants. Showcase the data you found and create a plan of action to address issues.
Tracking surveys can help you understand the dynamics of the team and how challenges are changing over time.
Survey templates that designers can rely on to get those answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Product testing
Verify whether your customers or target market actually like your product.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Design is constantly changing. Our features can help you pivot when you need to:
- Easy customisations to match the look and feel of your brand
- Put your designs to the test with concept testing for ads, videos, logos and more
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Synthesise key insights from text responses with Sentiment Analysis
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Or, find new ways to reach your customers, employees and peers.
Some of our most popular integrations for designers include:
Support for when you need it
Get the support that your team needs to launch feedback programmes.
Here’s how SurveyMonkey can help:
- We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
- Support the way you want it with phone, email and live chat options for getting in touch
- Tutorials and video demos available within our robust Help Centre for those who want to explore on their own
Design leaders are among SurveyMonkey users from these world-class brands
Advice from design leaders who value feedback
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to improve your product design or motivate designers on your team? Here are some things you can avoid:
Over-reliance on customers’ self-reported data
Make sure that you’re gathering user research and customer feedback proactively and frequently.
Asking leading questions
Questions that are subjective will lead to incorrect or bias responses.
Researching the wrong audience
Get feedback from the correct audience for product strategy and design decisions.
Best practices
Want to know how other design leaders are approaching common challenges? Check out these tips:
Bring data to the table
Ground conversations in data. It’s a way to quantify and understand the customer experience.
Deploy desirability studies
Understand how customers respond to product features and design.
Really understand team culture
A quarterly tracking survey can provide specific, actionable data sets for improving team culture.
Resources that design professionals find helpful
Choose a plan that works for you
Get an individual plan with features that you need, or create a team instead!
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Discover more resources
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Closed-ended questions get specific, concise and targeted responses that allow us to conduct statistical analysis. Here’s everything you need to know.
What is data analysis and why is it important in market research?
Create data-informed marketing strategies that align with your target audience. Learn how to leverage your market research with thorough data analysis.
Explore our toolkit directory
Access more toolkits for a variety of roles
NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.