Bring the right kind of visibility to your brand
Discover tools that help you deliver key messaging to the media with confidence.
Are you a public relations manager, constantly looking for ways to bring more visibility to your company? Even when there isn’t a new feature or newsworthy event, you can still promote your brand. The insights you glean from feedback can help make any company topic credible and newsworthy. The resources in this toolkit will show you how.
How can we create news when there isn't anything notable to report?
A big part of a public relations manager’s job is to enhance brand awareness. Coming up with newsworthy content – when there’s nothing new to share – can be daunting.
Gathering feedback can help you get insights and data points worth promoting. For example, if you work for a large organisation, perhaps high satisfaction scores from employees are worth sharing with the media, or you can compile customer testimonials and success stories to share with investors.
Never again be lost for words. Research can add credibility to all of your PR messaging.
How do we effectively communicate during a PR crisis?
When you have a brand crisis, it’s essential to respond swiftly and appropriately so your brand emerges unscathed.
Although time is of the essence, it’s also important to ensure that your response is the right one. Use feedback to help build your crisis communication strategy. For example, pulse surveys can help you gauge how your brand is being portrayed by customers or the media.
Surveys can help you through conflict resolution by offering you ways to measure anything from customer sentiment to brand loyalty and awareness.
Survey templates public relations and media professionals can rely on
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Brand personality
Discover how consumers feel about your brand to customise your PR message.
See templateBrand performance
Measure and share your brand’s performance with data-based communication.
See templateCategory awareness
Find out whether customers understand your brand’s new product category.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your business is constantly changing. Our features can help you pivot when you need to.
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Easy customisations to match the look and feel of your brand environment to trends
- Use our analysis tools to visualise and identify insights effortlessly
- Synthesise key insights from text responses with Sentiment Analysis
- Anonymous surveys that help yield honest answers
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Or find new ways to reach investors, the media, customers and more.
- Capture in-the-moment feedback from executives or reporters directly from Zoom
- Share market insights seamlessly inside Microsoft Teams and collaborate on newsworthy topics
- Provide centralised and updated access to feedback data with Google Drive
- Other popular integrations include Gainsight, ActiveCampaign, Constant Contact and Hubspot
Reach a global audience in just minutes
Go beyond surveying to accessing a representative sample of your market.
Here’s how SurveyMonkey can Target exactly who you need to reach and get results in minutes with SurveyMonkey Audience.
- Global reach - access 175M+ people in 130+ countries with 60 languages
- Granular targeting - use our 200+ profiled targeting criteria or write your own custom screening questions
- Quality data - bot and fraud detection ensure that you receive data you can trust
Public relations managers are among users from these world-class brands
Advice from public relations leaders
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Avoid these common mistakes to ensure effective PR communications:
Issuing press releases that are unfocused
It may be a slow time for news, but putting together a mishmash of ideas is not a good strategy.
Using the wrong sample size for research
To be relevant, your research needs to be statistically significant, so make sure you survey a greater pool of respondents.
Trusting social media to take the pulse of your brand
Don’t just evaluate brand health based on what you’re seeing on social media, as it may only include a small subset of the people that matter to your business.
Relying on only one method to gauge sentiment
Make sure you use a variety of different methods to gather feedback on your company. That could include social listening, surveying customers via email and even reaching employees via internal messaging channels.
Best practices
PR managers offer this advice for promoting your company:
Using customer feedback to inform your crisis management strategy
You have a plan in place, but how are your customers responding to the crisis? Do a quick survey to find out their concerns before addressing the issue.
Doing research for your clients
If you work in a PR agency, you can use surveys to gain insights about what will be most helpful to them: brand health, brand awareness, customer sentiment, media coverage and more.
Measuring public perception
Tap into public perception before you do a big PR promotion. For example, you can use surveys to concept-test ads, messaging, logos, even ideas.
Partnering with media relations
Partner with a journalist or trade publication to share industry data. You’ll get the exposure and build rapport.
Check out the Momentive Newsroom and see what we’ve been up to
Resources that public relations professionals find helpful
Choose from our most popular plans
Get an individual plan with features that suit your needs, or create a team instead.
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Discover more resources
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Explore our toolkit directory
Access more toolkits for a variety of roles